I went to Atlantic Station on Friday to go see the Incredible Hulk (not bad) and it also happened to be the grand opening of H&M in Atlanta.  There were tons of people walking around with huge H&M shopping bags packed full of goodies that I thought maybe I’d stop by and check it out.  I had been to the one in NYC a few years ago and it didn’t interest me much, but I figured I’d give it another try before the movie started.  Mike was still on his way to meet me there after work anyway.  That was… I was going to check H&M out until I saw the line!!!  I headed over to West Elm instead.

I’m not sure if the line was like this purely because of safety code OR if it was like this because H&M was trying to make it look like you were trying to get into an exclusive Miami club.  I once went down to South Beach for spring break in college with some friends.  We stood in line outside of this club for an hour as if it was something special and eventually got in only to find the place was practically empty.  How tricky of them to make us form a crowd outside by letting us in slowly just to hype it up!  The red carpet and velvet ropes here reminds me of the same thing.

I ended up checking out the store after watching the Hulk.  30 minutes before H&M was to close and no line!  Once again, I was underwhelmed but did come out with a couple of very inexpensive accessories… plumeria barrettes that remind me of Hawaii and ice blue, flat bead necklace.